The Traverse City West High School Robotics Team has unveiled a new name and new logo as part of an extensive rebranding initiative to help differentiate the team from other teams, while still maintaining the team’s ties to its community.

The team formerly known as Titans or Titans Robotics – FRC 3767 is now the TC Titans FRC Team 3767, or TC Titans for short.

The new name and logo came as part of a months-long branding study by the team, which was mentored by Traverse City’s Greenlight Marketing throughout the process.

TC Titans FRC Team 3767 would like to acknowledge and thank Greenlight Marketing for their donation of time, talent and expertise.